(MercuryNews) For months, westbound commuters on Highway 50 were greeted with a towering billboard of pot culture icon Tommy Chong pitching his Chong’s Choice marijuana products and directing motorists to a Sacramento dispensary, the Horizon Collective.
If state legislators have their way, such pot billboards may soon disappear from Highway 50 and other California freeways.
State lawmakers are considering legislation – Assembly Bill 64 – that would amend California’s recently passed Proposition 64 recreational marijuana initiative by imposing stricter rules for marijuana advertising.
Proposition 64, which allows adults 21 and over to possess an ounce of marijuana and creates a framework for recreational pot sales by Jan. 1, 2018, banned marijuana advertisements on interstate highways crossing the border into California. The new legislation would extend the ban to prohibit marijuana advertising along any stretch of interstate or state highway in California.
Image by @TommyChong