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California Won’t Ban Cannabis Ads, for Now

(Leafly) California lawmakers have backed away from a plan to impose significant restrictions on cannabis advertising, agreeing to kill a bill that would have banned cannabis-industry ads on clothing and other merchandise.

The proposal, by state Sen. Ben Allen (D-Santa Monica), would have prohibited state-licensed cannabis businesses from advertising “through the use of branded merchandise, including, but not limited to, clothing, hats, or other merchandise with the name or logo of the product.” Nonprofits and other noncommercial speech would have been exempt.

Allen and other supporters of SB 162 said the measure was aimed at protecting children from potentially harmful marketing practices. But critics complained that the bill went too far and could ultimately do more harm than good.